Experiential Case Study


We can quickly ramp up to grasp the needs of any demographic and put on an event that’s truly memorable.

That’s what we did for the I RuN This Tour kicking off the second season of HawthoRNe on TNT. Working with advertising agency partner Johnson & Murphy, we designed, produced and executed a full-fledged health & fitness tour in an effort to reach women looking to put some balance in their busy lives.

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The Specs:

  • 36’ trailer opened up into giant wellness stage and fitness studio
  • Reached over 144,000 Top 10 market attendees
  • One-on-one session with a personal trainer, Wii Fit challenges and free fruit smoothies
  • Green screen photo op linked to branded microsite for sharing
  • Promoted with local market radio
  • Strategic partnerships with the National Red Cross, Jamba Juice, YMCA
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I have worked with the Kerry Group since 2008 and had such a positive experience with them at my previous position at another Fortune 500 company, that I brought them on to work with me as I began at Baker Hughes. They have provided excellent execution on everything from large internal business meetings, hospitality, customer engagements down to creative and logistical support on smaller projects. No matter the project, turnaround time or needs, they always deliver more than expected flawlessly.

Susan Johnson US Regional Marketing Manager,
Baker Hughes

The Kerry Group

Corporate Office 523 Hanley Industrial Ct St. Louis, MO 63144
(314) 528-2467 information@kerrygroup.net