Ball Park Franks Mountain Dew Tour

Experiential Case Study

Ball Park Franks Mountain Dew Tour

Appealing to young adult males means creating an experience with a large physical presence and meaning on the web.

One of the Kerry Group’s strength’s is using that to a brand’s advantage. For “Dew Tour,” key sponsor, Ballpark Franks, we designed and produced an open, interactive stage at each of the Dew Tour events. The completely mobile branded presence could be easily adapted to varying specifications at any of the tour’s venues.

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The Specs:

  • Ballpark Franks key sponsor of “Dew Tour”
  • Branded stage at all 2010 Dew Tour Events
  • Program featured contests, guest DJs and giveaways
  • Green screen photo op with 50% of photos retrieved and shared
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I have worked with the Kerry Group since 2008 and had such a positive experience with them at my previous position at another Fortune 500 company, that I brought them on to work with me as I began at Baker Hughes. They have provided excellent execution on everything from large internal business meetings, hospitality, customer engagements down to creative and logistical support on smaller projects. No matter the project, turnaround time or needs, they always deliver more than expected flawlessly.

Susan Johnson US Regional Marketing Manager,
Baker Hughes

The Kerry Group

Corporate Office 523 Hanley Industrial Ct St. Louis, MO 63144
(314) 528-2467