About the Kerry Group

Interact, influence and engage. Whether it’s in-store, on the street, or in large venues, our strategic brand experiences are focused on getting noticed, telling the story, and making the sale.

The Kerry Group was founded in 1996 by Robert McCann - a former Rolling Stones roadie – so he knows a thing or two about staging a memorable experience.

McCann is one of the original founders of modern experiential marketing and developed many of the event marketing execution standards and practices used today. His roots, and ours, are on the road, not in a boardroom.

We’ve logged millions of miles perfecting how to take the show on the road. We’ve spent thousands of hours creating and executing innovative ways to engage audiences whether it’s from the deck of a 95,000-ton aircraft carrier, the back of an 18-wheeler, on city streets, from center stage to the center aisle or on the information highway.